In 2004, Kevin Roberts, CEO Saatchi & Saatchi coined the term “LOVEMARKS”. He claimed it was the Future beyond Brands. He said Brands have run out of juice and people are looking for brands to offer them benefits that go beyond purchase. He also published a thesis under the same name that took the marketing […]
BRAND AID A.I.D. – Anything I’ll do FOR YOU AID is: Letting customers TRY-OUT first. Customers these days are enjoying end-less FIRST-TIMES on a daily basis. Marketers call them VIRGIN CONSUMERS. In a rapidly evolving market, customers are game to try out unfamiliar brands, products and services very often. How […]
FALLING IN LOVE LOVE- It is the purest motive force. It is the very essence of Human Emotions. David Suzuki, a Canadian academic and environmental activist quoted “I see ourselves as Social creatures. And what is the fundamental bottom-line for us all as Social creatures? It sounds all hippy-dippy but it is LOVE! LOVE is […]
brandgaia 